Three Kinds of Sign
Icon: shape, color, sound, texture
Index: points to its object
Symbol: abstract
How to Collaborate
Sit together: work at the same table so ideas can develop
Hear and be heard: talk and listen to collaborate
Identity leaders:both formal and informal
Play: play nice. goal should be success
How to Co-design
Identify co-designers to collaborate with: work with who you are creating project for
Define a question: research should be concrete and open-ended
Create a co-design kit: provide simple tools
Listen and interpret:observe and study
How to Start a Visual Diary
Define parameters: ask yourself questions
Stick to the rules: create time each day to create something
Work in series: make each entry a thoughtful follow up from the day before
Share your work: create a blog or something similar
Keep going: the more you make the better
Harvest the good stuff: Look back through your journal when its time for bigger projects
How to Not Get Lost in Translation
Identify the languages and locales where your project or brand will circulate: where will it be
Begin with the language most familiar to you: start where you are comfortable
Research translations: use a dictionary
Where possible, use words or symbols that are shared between languages: desseny, diseno, design
How to Make a Concept Presentation
Choose an format: powerpoint, keynote, pdf
Make an outline: use a template
Fill in the blanks: prompt for quickly fleshing out a concept
Keep it simple: obvious
How Do You Edit?
Rudy Vanderlans: practice and work until it looks good
David Barringer: dream, improvise, fail and try again
Erik Spiekermann: determine a set of values to judge the work
Georgianna Stout: edit down to a set of ideas
Ivan Chermayeff: editing means rejection
Luba Lukova: reading and absorbing visual info
Ken Barber: project brief guides decisions
Ben Kiel: research, investigation and sketching
Steven Heller: give yourself options
Willi Kunz: consults with someone else at the very end
