Reading 6

How to Sprint
Set parameters: define ground rules
Warm up: speed read or loosely sketch
Plunge in: try new ways of working
Decision time: lay everything out and see it next to the others

How to Design Alternative Grids:
Observe: explore environment around you
Replicate: take picture or sketch the forms that catch eye
Organize: arrange type and images around grid

How to Design a Kit of Parts:
Create your parts: elements can be built drawn or photographed
Reconfigure: figure out how to combine elements

How to Build a Brand Language
Define the audience: who are you speaking to?
Create a vocabulary: build elements
Decide the order: hierarchy
Apply systematically: establish ways to apply brand language
Document the family: organize and explain

How to Create a Mock-Up
Plan: create or find a pattern
Design: apply color, typography and images
Produce: create the mock-up